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  • What is service prototype?

A service prototype is a tangible or simulated representation of a service concept, process, or experience designed to test and refine its functionality, user interaction, and delivery before full implementation. It’s a subset of rapid prototyping focused on services—intangible offerings like customer support, healthcare delivery, or digital platforms—rather than physical products. The goal is to validate service design, user experience, and operational feasibility quickly and iteratively.

a.Key Features of a Service Prototype

1.Purpose: To simulate how a service will be experienced by users, identify pain points, and optimize processes, interactions, or outcomes.

2.Components Tested:

Customer Journey: Touchpoints, interactions, and user flow (e.g., booking a service online or in-person check-in).Processes: Backend operations, staff workflows, or system integrations.Experience: User satisfaction, accessibility, and emotional impact.

3..Forms: Can be low-fidelity (e.g., storyboards, role-playing) or high-fidelity (e.g., functional apps, staged service environments).

4..Iterative: Follows the rapid prototyping cycle—create, test, gather feedback, refine, and repeat.

b.Process of Service Prototyping

1.Define the Service Concept: Outline the service’s purpose, target users, and key interactions based on research or stakeholder input.

2.Create the Prototype:Low-Fidelity: Sketches, journey maps, paper mockups, or role-playing scenarios (e.g., acting out a customer service interaction).High-Fidelity: Functional apps, websites, or physical setups mimicking the service environment (e.g., a mock retail counter).

3.Test with Users: Engage real or representative users to interact with the prototype, observing behavior and collecting feedback.

4.Analyze and Refine: Identify issues (e.g., confusing steps, delays) and adjust the service design or prototype.

5.Iterate: Repeat testing and refinement until the service meets user needs and operational goals.

6.Implement: Use insights to finalize and roll out the service.

c.Tools and Techniques

1.Storyboarding: Visualizes the user journey through sketches or diagrams.

2.Service Blueprints: Maps out front-end (user-facing) and back-end (operational) processes.

3.Role-Playing: Simulates service interactions (e.g., a mock call center).

4.Digital Mockups: Tools like Figma or Adobe XD for app/website interfaces.

5.Physical Simulations: Mock setups, like a staged hospital waiting room.

6.Wizard of Oz Prototyping: Manually simulates automated processes (e.g., a chatbot handled by a human).

d.Benefits

1.User-Centric Design: Ensures the service aligns with user expectations and needs.

2.Risk Reduction: Identifies flaws in service delivery before launch.

3.Cost Efficiency: Avoids costly redesigns by testing early.

4.Stakeholder Alignment: Clarifies service vision for teams and clients.

Relation to Rapid PrototypingService prototyping applies rapid prototyping principles (speed, iteration, feedback) but focuses on intangible, experience-driven services rather than physical or software products. It often emphasizes human-centered design and cross-functional collaboration.